In 2020, people began to spend most of their time at home and looked for more home-based activities. Baking activity took off, and subsequently, sales of baking-related products soared by 24% last year to reach $26.5 billion, reports market research firm Packaged Facts in the new report Home Baking: U.S. Market Trends & Opportunities. People baked to have comfort foods during this time of stress, a salient trend during the pandemic.
Given the scenario, not only did people start opting for home bakers but many even attempted baking at home. In a world where content can be shared through social media getting the recipes was easy but mastering them is the real challenge. Even hobby bakers want to improve their skills with each try and go to the next level.
What is the first bake of a hobby baker? You guessed it, cakes, teacakes to be precise. As a hobby bakers you can start with cakes and test your hand at brownies, blondies, and cookies too. But how can you make it perfect each time? With Bakedemy curriculum and practise of course, yes you can!
Let's say you are looking to master celebration cakes and get going with a home baking business. You may get the recipe from YouTube tutorials, but what about the basics? Foundation is everything for any learning process so it’s important to have the basics right. Hang on, we said home baking business and for that you need marketing knowledge like pricing your bakes, spreading the word through various channels, clicking tempting images of your creations and more. At Bakedemy, you can learn from birthday cakes to boutique cakes to wedding cakes and benefit from the live Q&A sessions with mentors. Along with this we have modules on food styling and photography, pricing, social media and digital marketing for home bakers. The cherry on the cake is, all this with lifetime access!
We’ve always heard that homemade food is the best and this stands true for various staples like breads and buns. If you are in charge of your family’s well-being it’s high time to start baking at home. The best part is you can avoid harmful chemicals and increase the nutrient value of it by adding healthier ingredients. The guidance from your mentor at Bakedemy will make you a pro-baker.
There is something in store for everyone at Bakedemy, and this is the time to make your pick. Take a look today!